OCAF Digital Marketing Webinars

 

We’ve heard loud and clear from our consultations that the cultural tourism sector needs and wants more digital marketing training. Especially right now during Covid-19. We are thrilled to be able to offer you to a series of seven  webinars which will help build your digital marketing capacity, give you new tools and ideas and hopefully help with your recovery and rebuilding once we are all able to congregate again.

Webinars are provided by Capacity Interactive, a premier digital marketing consulting firm for the arts, and Ethnicity Matters They help clients engage audiences, build community and market smarter. Some of you will be familiar with their work from the last webinar series.

These webinars are for all arts administrators including marketers, fundraisers, executive and artistic leaders, and board members. They will be useful for anyone interested in improving their digital marketing and leadership skills. Please forward this invitation to your marketing personnel and any other members of your staff or board that you feel could benefit from the training. If you are aware of other organizations in your area which could benefit from participating, please let us know. Our aim is to build as much capacity as possible within the cultural tourism sector so we are all better prepared for this new reality.

Please feel free to be in touch with me (ksharpe@ocaf.ca) or Thomas Vaughan (tvaughan@ocaf.ca) if you have any questions. You can find more information about Capacity Interactive here: https://capacityinteractive.com/ .

 

 

Series 3: Webinar 1 (May 25, 2022):

 

Backed by Audience Data: Your Digital Marketing Priorities for 2022

Presenter: MP, Capacity Interactive

Click HERE  for Webinar Recording:

What does it mean to be a loyal ticket buyer two years into a pandemic? Where do audiences spend their time online? What influences them to purchase a ticket?

In this session, we’ll answer these questions and more through the results of the 2021 Performing Arts Ticket Buyer Media Usage Study, built on responses from 17,000 performing arts ticket buyers. Find out which platforms to prioritize, what these findings mean in the context of sweeping privacy changes to the digital landscape, and how to adapt your digital strategy to meet the moment.

MP Bio:

MP has been with CI since 2018. As Industry Enrichment Content Producer, they produce the CI to Eye podcast and CI to Eye Live! He also works on the Arts Industry Digital Marketing Benchmark Study, Performing Arts Ticket Buyer Media Usage Study, and is part of the team that produces Digital Marketing Boot Camp for the Arts. They received their BA in Music and Italian from Vassar College in 2016 and their MA in Arts Administration from Baruch College in 2020.

 

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Series 3: Webinar 2 (June 1, 2022):

 

SEO and Email: User-Centric Marketing

Presenter: Alison Goldberg and Dan Titmuss, Capacity Interactive

Click HERE for Webinar Recording:

In an increasingly cookieless world, marketing channels that rely on the first-party data you already own—like SEO and email—are more valuable than ever before. Even better, there’s no media investment required! In this session, you’ll build a toolkit of free SEO and email resources and strategies to help you plan, measure, and optimize your user-centric marketing to grow your audience, on their own terms.

Speakers Bios:

Alison is the Senior Consultant, Email & Digital Marketing and has been at Capacity Interactive for over 5 years, running successful campaigns across all channels while leading email consulting. Before coming to CI, she worked in Development at the Shakespeare Theatre Company in Washington, DC and Film at Lincoln Center in New York City.

Daniel Titmuss is a Senior Analyst at Capacity Interactive, where he works on all things related to Google’s search engine. Over the last few months, he has worked at redefining the way in which Capacity Interactive approaches SEO, and how CI helps arts organizations get found on Google. He joined Capacity Interactive after relocating from London, where he worked in various digital marketing agencies, with clients such as Selfridges and Expedia. Daniel earned a Bachelor of Science Degree in Zoology from the University of Bristol, which has armed him with a huge amount of animal facts. In his spare time, he makes sketch comedy, live theatre, and short films.

 

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Series 3: Webinar 3 (June 7, 2022):

 

“The Changing Face of Ontario: Attracting New Audiences in our Cultural Mosaic”

Presenter: Bobby Sahni, Ethnicity Matters

Click HERE for Webinar Recording:

Join Multicultural Marketing industry veteran, Bobby Sahni, as he shares perspectives, perceptions and experiences on how to win in an increasingly diverse world – today, tomorrow and in the future.

 

Bobby Sahni Bi0:

As the former head of Multicultural Marketing at Rogers Communications, Bobby’s successful initiatives have earned him recognition as a leading Canadian authority on ethnic marketing. He founded Ethnicity Matters together with partner Howard Lichtman in 2013.

In addition to spearheading Rogers’ multicultural marketing successes over recent years, Bobby brings nearly two decades of cutting-edge achievements in developing, executing and managing multicultural marketing initiatives for best-in-class organizations including ICICI Bank and the Ontario Lottery and Gaming Corporation (OLG) Canada Post and Star Media Group. Bobby has earned national and international recognition for his work in both Canada and the United States. Today, he is also a sought-after educator, expert and speaker who guest-lectures at Canadian universities and delivers keynote addresses at industry events and conferences across North America (see list below). Bobby earned his joint MBA from the Kellogg School of Management at Northwestern University and the Schulich School of Business at York University. He holds a Bachelor of Science from the University of Waterloo.

A passionate community supporter, Bobby has sat on various advisory Boards, and was a Board of Director for the Indo-Canada Chamber of Commerce, Reel Asian Film Festival and Punjabi International Film Festival.

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Series 3: Webinar 4 (June 15, 2022):

 

Presenters:   Aly Gomez, Delphine Mason  Emma Zeger – Capacity Interactive

Click HERE for Webinar Recording:

 

Ask Me Anything with Capacity Interactive
Have a digital marketing question? We’ve got you covered! Join us for a conversation with consultants from Capacity Interactive, who will draw on their vast experience working with arts nonprofits to help you navigate your marketing challenges. Whether you’re a beginner or a marketing guru, feed your curiosity with this interactive and collaborative session.

Presenter Bios:

 

 

Aly joined Capacity Interactive after almost nine years with the Marketing department at Cincinnati Playhouse in the Park.

Outside of work, you can find her with her husband Sebastian and baby Miles, or hanging from the ceiling on her sling, silks or lyra.

 

Delphine was born and raised in Atlanta and is a graduate of Fordham University with a B.S. in Marketing and an M.S. in Marketing intelligence. She joined Capacity as an intern in undergrad and full time while completing her Master’s.

In her freetime Delphine can be found enjoying theater, visiting every coffee shop in her neighborhood, and trying to make every recipe in Salt, Fat, Acid, Heat.

 

Emma joined Capacity Interactive after six years working on the marketing team at Jazz at Lincoln Center.

Outside of Capacity Interactive, Emma can be found attending classical and jazz performances, cooking, and exploring her new home of Philadelphia.

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Series 1: Webinar 1:

 

Is Your Organization a 21st-Century Communicator?

Presenter: Erik Gensler, President, Capacity Interactive

Click HERE for Webinar Recording:

To access the materials that Erik referred to in the webinar click HERE.

 

The time is NOW. The Coronavirus crisis requires arts organizations to leave behind many of the old-fashioned ways we communicate, both internally and externally. This session will ask four critical questions:

  1. Has my organization reduced reliance on 20th-century interruption media and adopted a new model centered around evangelism and a minimum viable audience?
  2. Is my organization’s communication human-centered?
  3. Does my organization embody the organizational health needed to support modern external communication?
  4. Is my organization’s digital house in order?

Drawn from interviews with thinkers and leaders from the CI to Eye podcast, spring Boot Camp Livestream, and CI’s consulting work with over 200 arts and cultural organizations, Erik Gensler, the President of Capacity Interactive, will provide research and examples of 21st-century answers to inspire you to take action.

Erik Gensler bio:

Erik Gensler is an arts lover, marketing nerd, and eternal optimist. He is the President and Founder of Capacity Interactive, a digital marketing consulting firm for the cultural sector. In 2010, Erik founded Digital Marketing Boot Camp for the Arts. Erik is a frequent speaker at arts gatherings and arts administration programs. He hosts a podcast series about arts administration called CI to Eye and a livestream called CI to Eye Live! where he speaks with leaders and thinkers inside and outside of the arts. Erik built his career at NBC, New York City Opera, the Marketing Group and at Marakon Associates, a management consulting firm. He enjoys gardening, cooking, spending time outdoors, seeing shows, and going to museums.

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Series 1: Webinar 2:

 

Creating Thoughtful and Engaging Social Content during COVID-19

Presenter: Becky Ludkiewicz, Consultant, Capacity Interactive

Click HERE for Webinar Recording:

To access the materials that Becky referred to in the webinar click HERE.

 

During this time of social distancing, people and communities are maintaining closeness by flocking to social media platforms. With venues closed or exploring limited reopening, arts organizations are becoming media companies as they communicate with audiences exclusively online.

In this informative session, you’ll learn best practices for online engagement through the lens of the pandemic and beyond, while maintaining a compassionate, empathetic, and authentic brand voice. You’ll see dozens of arts industry examples and gain tips and tools to help you develop a thoughtful content strategy to apply now and into the future.

Becky Ludkiewicz bio:

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Becky Ludkiewicz is a Consultant at Capacity Interactive (CI). She has worked with over 60 arts organizations spanning orchestras, theatres, museums, performing arts centers, and more. Prior to her time at CI, she worked at the New Jersey Symphony Orchestra managing and enhancing their social media presence. She earned her MBA and BA in Music Management from the University of Delaware. Becky enjoys spending time with her husband, one-year-old son, and rescue dog, dabbling on the cello, and laughing at cringe-worthy puns.

 

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Series 1: Webinar 3:

 

Intro to Google Analytics

October 15, 2020, 1 PM – 2:30 PM EDT

Presenter: Yosaif Cohain, Vice President, Analytics, Capacity Interactive

 Click HERE for Webinar Recording:

 To access the materials that Yosaif referred to in the webinar click HERE.

 

Overwhelmed by Google Analytics and unsure how to measure your website? In this session, we’ll cover the GA basics so you can start activating one of the most critical platforms in digital marketing. You’ll learn key concepts, important metric definitions, and some tips for navigating the platform, all so you can find the data that’s most important to you and your organization and be more data-driven around your website.

Yosaif Cohain bio:

Yosaif leads analytics engagements at Capacity Interactive. Prior to joining Capacity Interactive, Yosaif was Director of Analytics at HUGE, where he founded and built the agency’s analytics practice, using data to help guide digital strategy and site redesign efforts for clients including Broadway.com, Alvin Ailey, NY Knicks, and CNN. Previously, he was Director of Analytics at AKQA and was Marketing Analytics Manager at Register.com, focusing on inbound marketing and user experience initiatives. Yosaif received a B.S. in Management Science & Information Systems from Rutgers University.

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Series 1: Webinar 4:

Ask Me Anything with Capacity Interactive |

February 18, 2021, 1 PM – 2:30 PM EST

Presenters: Erik Gensler and CI Consultants 

 Click for Here Webinar Recording:

 

Have a digital marketing question? We’ve got you covered! Join us for a conversation with consultants from Capacity Interactive, who will draw on their vast experience working with arts non-profits to help you navigate your marketing challenges. Whether you’re a beginner or a marketing guru, feed your curiosity with this interactive and collaborative session.

Erik Gensler bio:

Erik Gensler is an arts lover, marketing nerd, and eternal optimist. He is the President and Founder of Capacity Interactive, a digital marketing consulting firm for the cultural sector. In 2010, Erik founded Digital Marketing Boot Camp for the Arts. Erik is a frequent speaker at arts gatherings and arts administration programs. He hosts a podcast series about arts administration called CI to Eye and a livestream called CI to Eye Live! where he speaks with leaders and thinkers inside and outside of the arts. Erik built his career at NBC, New York City Opera, the Marketing Group and at Marakon Associates, a management consulting firm. He enjoys gardening, cooking, spending time outdoors, seeing shows, and going to museums.

 

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Series 2: Webinar 1 ( March 4, 2021):

 

Search 101

With Madelyn Frascella and Daniel Titmuss

 Click for Here Webinar Recording:

 To access the the PDF of the presentation click HERE.

 

Potential audiences are searching for engaging arts experiences, but how will they find you? In this session, we’ll cover the basics of Search Engine Marketing and Search Engine Optimization. You’ll learn how to create content for relevant topics that people are searching for right now, including digital programming, and how to optimize your Google Grant to make the most of your free advertising dollars. Plus, learn how to make small technical updates to your website and ensure that crucial tools, like the Search Console, are giving you accurate organic search data.

Madelyn Frascella is a Consultant at Capacity Interactive where she focuses on search engine marketing, managing the ins and outs of SEM campaigns and Google Grant accounts for a portfolio of CI clients. Prior to joining Capacity Interactive, she spent several years working in the music industry wearing hats as varied as publicist, copywriter, events manager, and business development at a PR firm representing award-winning musicians. Madelyn graduated from New York University and currently lives in Brooklyn. She is a devoted cat parent to her furry daughter Arya, a community theater enthusiast, and an amateur seamstress.

Daniel Titmuss is a Senior Analyst at Capacity Interactive, where he works on all things related to Google’s search engine. Over the last few months, he has worked at redefining the way in which Capacity Interactive approaches SEO, and how CI helps arts organizations get found on Google. He joined Capacity Interactive after relocating from London, where he worked in various digital marketing agencies, with clients such as Selfridges and Expedia. Daniel earned a Bachelor of Science Degree in Zoology from the University of Bristol, which has armed him with a huge amount of animal facts. In his spare time, he makes sketch comedy, live theatre, and short films.

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Series 2: Webinar 2 ( March 11, 2021):

 

Email Best Practices

With Alison Goldberg

 Click for Here Webinar Recording:

To access the the PDF of the presentation click HERE. To access the materials that Alison referred to in the webinar click HERE:

 

It’s no secret that email is a critical channel for arts marketers. With 3.9 billion daily email users and crowded inboxes, arts marketers must stand out. In this webinar, you’ll learn how to create engaging content, from subject lines to body copy. You’ll also learn why lead generation campaigns are an essential tool to grow your database and why list hygiene is critical to success.

Alison Goldberg is a Consultant who joined the Capacity Interactive team after working in Development in non-profit organizations across theatre and film, including the Shakespeare Theatre Company in Washington, DC and the Film Society of Lincoln Center. When she’s not at work, Alison is catching up on television, people-watching, and pretending to not care about how good her brunch looks on Instagram.

 

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Series 2: Webinar 3 ( March 18, 2021):

 

Ask Me Anything with Capacity Interactive 

 

With Erik Gensler and Becky Ludkiewicz

 Click for Here Webinar Recording:

 To access the “Content Inspiration Gallery” that Erik referred to in the webinar click HERE.

 

Have a digital marketing question? We’ve got you covered! Join us for a conversation with consultants from Capacity Interactive, who will draw on their vast experience working with arts non-profits to help you navigate your marketing challenges. Whether you’re a beginner or a marketing guru, feed your curiosity with this interactive and collaborative session.

Erik Gensler is an arts lover, marketing nerd, and eternal optimist. He is the President and Founder of Capacity Interactive, a digital marketing consulting firm for the cultural sector. In 2010, Erik founded Digital Marketing Boot Camp for the Arts. Erik is a frequent speaker at arts gatherings and arts administration programs. He hosts a podcast series about arts administration called CI to Eye and a livestream called CI to Eye Live! where he speaks with leaders and thinkers inside and outside of the arts. Erik built his career at NBC, New York City Opera, the Marketing Group and at Marakon Associates, a management consulting firm. He enjoys gardening, cooking, spending time outdoors, seeing shows, and going to museums.

 

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Becky Ludkiewicz is a Consultant at Capacity Interactive (CI). She has worked with over 60 arts organizations spanning orchestras, theatres, museums, performing arts centers, and more. Prior to her time at CI, she worked at the New Jersey Symphony Orchestra managing and enhancing their social media presence. She earned her MBA and BA in Music Management from the University of Delaware. Becky enjoys spending time with her husband, one-year-old son, and rescue dog, dabbling on the cello, and laughing at cringe-worthy puns.

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