Gave is an experienced executive, lawyer, and board director within the media and cultural sectors where he has developed, commissioned, and structured projects across film, TV, streaming, social, gaming, and live events.
As the Head of Content Programming for North America at TikTok, he leads the team responsible for original live production, in-app editorial, trends, and off-platform content collaborations such as TikTok Radio.
Previously, he led CBC’s digital content offerings including CBC.ca, CBC Kids, and launched the streaming service CBC Gem, as Executive Director of OTT Programming. In this role, he created CBC’s first YA content strategy and was responsible for commissioning a slate of series from some of Canada’s most talented new voices.
Gave also served as Executive Director of the Reelworld Film Festival, worked as a business affairs executive, and began his career as a media lawyer at a Bay Street law firm. Gave has been appointed to the boards of a number of organizations and currently serves on the boards of Just for Laughs Toronto, TO Live, and the Ontario Cultural Attractions Fund (OCAF).
He is a frequent speaker on content and the creator economy and has been featured in outlets including The Today Show, Toronto Life, Deadline, Variety, Playback, and SHARP Magazine. He holds BA, MBA, and JD degrees from the University of Toronto and is called to the Bar of Ontario.