Sound Planning + Capable Execution = Marketing Success
 
This equation may sound simple. At OCAF, we know that it is not.

Marketing is a discipline. The marketer must maintain optimism and objectivity in perfect balance. Optimism is needed in order to begin and to venture forward. Objectivity is required to find the best way to success.

The OCAF Marketing Kit already assumes that you are optimistic about the event or program you are planning to present.  What it does is impose a degree of objectivity by asking the questions that need to be answered to guarantee the greatest likelihood of marketing success.

Some of the questions in this kit may seem obvious. Other questions may make you uncomfortable because you have not considered them before or because the answer obliges you to rethink your plans.  However, you will be able to proceed more confidently and engage the support of others more easily when you have ready answers to these questions.