| Eligible ORGANIZATIONS must be: |
| • |
an incorporated Ontario-based, not-for-profit arts, heritage
or cultural organization that has been in existence for at least one year
|
| • |
or a consortium, municipality, Business Improvement Association,
Economic Development Committee or similar organization. One member of a
consortium must satisfy the eligibility criteria and assume responsibility
for the repayment. |
| |
|
| Eligible organizations must have a mandate to
present arts, heritage or other cultural programming or to preserve arts
and heritage resources in Ontario. |
| |
|
| Applicants must not be: |
| • |
an individual |
| • |
a for-profit organization, limited partnership or other businesses
|
| • |
a federal crown agency |
| • |
a trade fair, convention or conference |
| • |
an event not open to the general public |
| • |
an established or ongoing annual program |
| |
|
| PROJECTS must meet all of the following
criteria: |
| • |
be one-time only and/or be demonstrably distinct from the
ongoing programming or activity of the applicant (this could be a significant
expansion or enhancement to existing programming) |
| • |
represent the single largest new programming initiative in
the applicant’s business plan for that year |
| • |
run for a fixed or limited period of time |
| • |
anticipate the following project revenues: |
|
|
A) no less than 10% of total revenues will be generated from
private-sector sponsorship and donations (private-sector revenue); and
B) no less than 50% of total revenues will be earned through admissions,
merchandising, and food and beverage sales (earned revenue) |
| • |
aim to generate a surplus for the applicant |
| • |
have a marketing plan that targets new tourists to the community |
| • |
demonstrate clearly the capability of repayment to OCAF |
| |
|
| PROJECTS must not be: |
| • |
established, ongoing annual programs |
| • |
events of a local nature which do not intend to attract tourists |
| • |
religious activities |
| • |
trade fairs, conventions or conferences |
| • |
events closed to the general public |
